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Los Angeles

Miami

New York

ABOUT

The 5th Column (5C) leverages cultural currency to ignite growth for the world’s most influential, established and emerging brands. We are a leading marketing and communications agency that excels beyond traditional public relations, infusing our unique understanding of emerging technologies to optimize clients' marketing efforts, reach new audiences and drive consumer engagement. Our teams operate at the intersection of innovation and cultural influence, connecting brands with communities in ways that challenge convention and demand attention.

5C is minority-owned and driven by a senior team of women who bring decades of experience collaborating with vanguards and visionaries in the following industries: wine & spirits, fashion & retail, luxury, beauty & wellness, hospitality, gaming, metaverse & digital worlds and web3 & blockchain.

Strategic Media Relations / Executive Profiling & Thought Leadership
Red Carpet Talent Management / Event Production & Execution
Guest List Curation / Influencer Relations & Digital Strategy
Community Management Advisory

SERVICES

about

Our cultural innovation studio advises leading global brands, startups and creators of the new economy on communications planning, Web3 strategy and experiential marketing. We push the boundaries of possibility to empower brands to understand and realize potential.

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Communications

Media Relations

Storytelling + Brand Positioning

Experiences

Insights + Analytics

Partnerships

Influencer + Creators

Digital

Web3 + Metaverse Integrations

Strategy + Planning

Communications

Media Relations

Storytelling + Narrative Building

Experiences

Insights + Analytics

Partnerships

Influencer + Creators

Digital

Web3 + Metaverse Integrations

Strategy + Planning

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01

CULTURALLY CONNECTED

01

CULTURALLY CONNECTED

We zero in on the ownable authentic space that connects each brand to culture to create breakthrough programming and news-generating activations.

02

CHALLENGE CONVENTION

02

CHALLENGE CONVENTION

Our strategists and creatives reimagine experiences that connect brands to consumers and communities in ways that challenge convention.

03

COMMUNITY BUILDERS

03

COMMUNITY BUILDERS

We build for them and with them. We design authentic campaigns for your most loyal brand fans, while enhancing engagement to grow your brand's audience and ecosystem.

04

CREATIVE INNOVATORS

04

CREATIVE INNOVATORS

We conspire against convention with an eye towards innovation and differentiation. We infuse a blend of emerging technologies with heritage ways of working to transform and position brands for the future.

05

COURAGEOUS CULTIVATORS

05

COURAGEOUS CULTIVATORS

Our fearless approach cultivates brand narratives that shape consumer culture and influence behavior. We consistently challenge the status quo to spark movement and create meaningful change.

01

Creative

01

Brand Planning and
Narrative Development

Every brand has a story. Our proprietary 5Cubator planning process co-creates narratives that reshape, reimagine or revitalize brands. We assess brand strengths and positioning, competitive landscape and communications innovation in order to zero in on the ownable authentic space that connects each brand to culture and enables breakthrough programming.

02

Community

02

Expanding Audiences
and Ecosystems

Brands and talent can now explore new creative offerings to forge deeper trusted connections with their communities, resulting in a higher level of enduring mutual value. Be it influencer marketing, brand spokespeople or strategic ambassadors, we identify the tastemakers whose burgeoning worlds -- be they physical or virtual – can spark movements and create shift change.

03

Content

03

News-Generating
Activation

Disruptive stunts that stop consumers in their tracks. NFTs and social tokens that infiltrate culture and fuel runaway online chatter. Intimate dinners to imaginative animation. Our designers, technologists and creators build brand experiences that enhance value and cause people to take notice.

04

Cultural
Economy

04

Web3 Education and the
New Social Currency

It began with a new kind of currency, but our dedicated 5CRYPTO specialty unit has built its reputation through decoding the diverse Web 3 landscape and metaverse for leading voices in design, music, gaming, collectibles, fashion, sports, lifestyle and technology. We lower barriers to entry through education and imagination, removing fear and facilitating accessibility.

05

C-Suite

05

Elevating Innovators
and Thought Leaders

We don’t just tell stories of innovation, we elevate the innovators. Our corporate specialists apply their branding expertise to individuals and business leaders across technology, fashion, wellness and more. We cultivate personal narratives with an eye towards innovation and differentiation. The result is prestigious speaking opportunities, impact-driving appearances and press profiles that shape perception and influence behavior.

Wine & Spirits

Fashion & Retail

Web3

Luxury

Gaming

Beauty

Metaverse

Hospitality

NFTs

Blockchain + Cryptocurrency

Wellness

Wine & Spirits